We take responsibility – for our customers, our partners and the society we exist in. That’s why we champion player protection, transparency and safety. For us, it’s not only about the game, but how we shape it together.
Whether it’s prevention, compliance or sustainability: we rely on clear processes, constructive dialogue and strong partnerships. Our ambition every day is to build long-term trust. We offer our products exclusively in locally regulated markets.
Sustainability isn’t a trend; it’s part of our identity. We think and act economically, environmentally and socially. Our ESG focus: consumer protection, our employees, environmental protection, social responsibility and measurable, sound governance. Our certifications and awards speak for themselves and we’re working toward our net-zero goal by 2030.
Full details are available in our annual ESG reports:
Our customers and their responsible use of our products are at the center of our business. We work every day to enable entertaining and safe betting: with clear rules, intuitive self-control tools and comprehensive information. We published our first player-protection concept in 2012 and have continuously improved it since relying on evidence-based measures.
The current version is available here:
We only work with game providers who clearly distance themselves from black market operators. Our Trusted Partners initiative sets binding standards: only those who operate legally and responsibly are promoted on our gaming platform – for more transparency and safety across the industry.
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