- Tipico Group strengthens its position in Austria
- Novomatic AG focus on international growth markets
St. Julian’s/Karlsruhe/Gumpoldskirchen. Today, Tipico Group, the leading sports betting provider in the German-speaking region, has signed an agreement with NOVOMATIC AG to acquire a 100% stake in ATLAS Group GmbH, the parent company of ADMIRAL Group in Austria.
For Tipico Group — Germany’s leading provider of sports betting and online slot games — this investment marks an important step toward further strengthening its position in Austria and expanding its portfolio. The NOVOMATIC AG Group confirms this as a step increasing the focus on its international business orientation as a global innovation leader in the industry.
Axel Hefer, CEO of Tipico Group, says: “This agreement is an important milestone in Tipico’s expansion strategy to further broaden our leading role in the German-speaking market and strengthen our position in Austria. For 20 years, Tipico has stood for state-of-the-art technology, innovative products, and consumer protection. We are pleased to have found in the ADMIRAL Group a partner who shares these same values. We look forward to a successful future in the Austrian sports betting and gaming market.”
Stefan Krenn, Member of the Executive Board at NOVOMATIC AG, says: “We have decided to sell the ADMIRAL Group in Austria in order to focus on international growth markets and drive further global expansion. In Tipico, we found a highly professional and reliable partner who will continue to operate ADMIRAL in Austria successfully and sustainably.”
The agreement is subject to certain conditions such as regulatory approvals.